TeamUSA.org Audience Profile
Overview
Male: 54%
Female: 46%
Average age: 38
Education level: 72% college educated
Median Income: $56,000
Avg. hours/week online: 18
Avid or casual Olympic fan: 97%
Impact of USOC sponsorship on brand/product usage
— More likely to use: 25%
— Just as likely to use: 73%
Source: USOC Tracking Study, March 2008
Sample made up of USOC website visitors and intenders
